Home Reports

In 2014 IKEA published the first of their “Life at Home Reports.” The research presents collected information about household rituals across eight global cities. In these IKEA combines photography and data; the respective 19th and 21st century technologies associated with “truth,” to construct an ideal, global home life.
Home Reports is a series of manipulated photographs appropriated from these reports. In the tradition of “IKEA hacking” I began to modify and repurpose the published images, creating abstract collages of solid color and areas of photographic detail. By manipulating these images, I attempt to highlight the ways advertising, and research, construct an idealized global domesticity.

  • Year: 2015
  • Size: 18″ x 24″
  • Material: inkjet prints