I have a new body of work, titled Home Reports, on exhibit at Volume One this January and February.
new work by Michael Borowski
at the Volume One Local Store
205 N. Dewey St. Eau Claire, WI 54701
January 8th – February 27nd
Closing Reception: Friday, February 26th. 6:30pm – 8:30pm
Regular Hours are Mon-Wed & Fri 9am-6pm, Thu 9am-8pm, Sat 10am-5pm, Closed Sundays
In 2014 IKEA published the first of their “Life at Home Reports.” The research presents collected information about morning household rituals across eight global cities. Each chapter of the report focuses on a single city, and includes a series of candid looking photographs of a family during their morning routine. IKEA combines photography and big data; the respective 19th and 21st century technologies associated with “truth,” to construct an ideal, global home life. The “Life at Home Reports” tell a story and kindle desire, as advertising often does, without ever mentioning products or prices. My series Home Reports is a series of digitally manipulated photographs appropriated from these reports. In the tradition of “IKEA hacking” I began to modify and repurpose the published photographs. First I looked for underlying geometries. I selected shapes to fill with solid blocks of sampled color or pattern, interrupting the photographic space and highlighting poignant gestures from the image.
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