HOME REPORTS
(2015)
In 2014 IKEA published their first “Life at Home Reports” about morning household habits across eight global cities. This survey combines photography and big data; the respective 19th and 21st century technologies associated with “truth,” to create a pseudo-scientific analysis of global domestic space and practices. In the tradition of IKEA hacking I began to modify and repurpose these found photographs, The resulting manipulated images, combining solid color forms with areas of photographic detail, highlight the ways advertising and research are used to construct an ideal domesticity.
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Berlin 04
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Berlin 13
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Berlin 20
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London 05
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London 08
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London 13
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Moscow 06
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Moscow 11
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Moscow 19
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Mumbai 06
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Mumbai 23
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New York City 06
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New York City 09
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New York City 16
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Paris 15
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Paris 19
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Paris 24
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Shanghai 07
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Shanghai 11
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Stockholm 05
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Stockholm 11
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Stockholm 16