home reports

In 2014 IKEA published the first of their “Life at Home Reports.” The research presents collected information about morning household rituals across eight global cities. Each chapter of the report focuses on a single city, and includes seemingly candid photographs of a family during their morning routine, adding a personal narrative to the infographic data. These reports combine photography and big data; the respective 19th and 21st century technologies associated with “truth.” My series Home Reports is a series of digitally manipulated photographs appropriated from these reports. In the tradition of IKEA hacking I modify and repurpose the published photographs to highlight how advertising and research are used to construct an ideal domesticity.